Smart Sign

Smart Sign was created before the original iPad was released to provide sales and education support to the Apple Specialists. My team used data collected to redesign sections of the platform to provide a better in-store experience for customers. We created a more dynamic design that leveraged design and strategy from the Apple Website. My role was art direction, design, UX thinking, strategy, concepting, and presentation. I worked closely with my design team, the dev team, as well as content managers, publishers, and geo-specific creative directors.